FOR IMMEDIATE RELEASE

LOS ANGELES, Sept. 17 /PRNewswire/ -- Grammy Award Winner Herbie Hancock, rock superstar Sir Elton John, classical violinist Ida Haendel and the late father of modern Nubian music, Hamza el Din are featured in 30 and 60 second television and radio public service announcements (PSAs) to promote The 7th Annual Daniel Pearl World Music Days -- a month-long international network of concerts scheduled from October 1-31, 2008. Since World Music Days' inception in 2002, over 2000 concerts in more than 75 countries have been dedicated to its theme of "Harmony for Humanity."

The PSA messages invite professional and amateur musicians around the world to "use the universal language of music to diminish hatred, respect differences, and reach out in friendship by dedicating performances for Harmony for Humanity." Several members of the distinguished World Music Days Honorary Committee, including Herbie Hancock, Sir Elton John and Alison Krauss, will be dedicating their own live performances at various venues throughout October. Details on the growing list of participating musicians in this year's World Music Days, and information on how easy it is to become part of this growing international phenomenon, are available at www.danielpearlmusicdays.org.

The television PSAs will be included on the National Association of Broadcasters' (NAB) monthly satellite feed on September 19 at 11:30 AM Eastern Daylight Time (EDT). Satellite coordinates are: C-Band, Galaxy 26 (also known as Intelsat A6), Transponder C09, 93 degrees West, Downlink Frequency 3880 - Vertical, Audio: 6.2/6.8. (EDT). Stations can also contact the NAB to order a copy of the PSAs. Should someone miss the feed they can contact the NAB for a dubbed version after the feed time. In addition, both 30- and 60-second Radio PSAs are available for download at any time at the Daniel Pearl World Music Days Web site on the Press Information page at www.danielpearlmusicdays.org/pressinfo.php where you can also find logos for adding links on your station website.

"There is no financial obligation for musicians or musical venues who want to participate; this is an awareness raiser, not a fundraiser," said Ruth Pearl, Daniel's mother and co-founder of the Daniel Pearl Foundation. "All musicians -- professional, youth and amateur -- are invited to dedicate performances held from October 1st through 30th in honor of Danny's October 10 birthday. All they need to do is register their performance at the World Music Days website and then simply say a few words from the stage or in the program affirming, as Danny did, the power of music to unite people of different cultures, faiths and nationalities."

Nowhere is the World Music Days message better exemplified than in the commitment of its Honorary Committee; spanning the spectrum of music genres from classical to hip hop. In addition to Herbie Hancock, Sir Elton John and Ida Haendel, the Committee for 2008 includes Salman Ahmad, Theodore Bikel, Yefim Bronfman, Alison Krauss, Tania Libertad, Yo-Yo Ma, Zubin Mehta, Mark O'Connor, George Pehlivanian, Itzhak Perlman, R.E.M., A.J. Racy, Steve Reich, Mohammad Reza Shajarian, Ravi Shankar, Russell Simmons, Barbra Streisand, and John Williams.

About NAB

The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.

The Daniel Pearl Foundation

Daniel Pearl's murder by terrorists in Pakistan in 2002 touched millions who never knew him. By developing innovative international programs focused on journalism, music and respectful dialogue, the Daniel Pearl Foundation seeks to counter the hatred and intolerance that took his life. For more information, please visit www.danielpearl.org.

PR Newswire Link

Contact:
Danielle Newman
Sitrick and Company
(212) 573-6100, for Daniel Pearl Foundation
media@danielpearl.org